🎯Case Studies

PortfolioReal results from real projects

Selected case studies showcasing product strategy, UX design, and AI implementation across enterprise and consumer applications. 25+ years of measurable outcomes.

Selected Work

Deep dives into challenging projects that delivered measurable business impact

Featured Case Study

FEATURED
UX287 • Technical Lead & UX Architect

UX287.com

"Professional website and comprehensive documentation platform showcasing AI expertise and RouteKit methodology for SMB decision makers."

The UX287.com platform serves as the definitive demonstration of UX287's core value proposition: delivering enterprise-grade AI systems and product leadership accessible to SMBs through the RouteKit methodology. Rather than just describing services, the website *is* the service—a living example of rapid AI system development, comprehensive documentation architecture, and business-focused technical implementation. Built using RouteKit's 6-day sprint methodology, the platform showcases every aspect of UX287's service offerings: AI strategy and implementation, senior product leadership, advanced documentation systems, and sustainable technical architecture. The result is both a professional services website and a comprehensive proof-of-concept for the AI-enhanced business operations UX287 delivers to clients.

Vite + React 18 + TypeScript for modern development, Tailwind CSS with custom UX287 design system, @routekit/design component library, LanceDB vector database for RAG system, Dendron knowledge management system, Claude Code with MCP integration, @xenova/transformers for embeddings

Additional Projects

RouteKit Framework

UX287 • Framework Architect & Technical Lead
"AI-First rapid prototyping framework that standardizes scaffolding, knowledge systems, and UI patterns to accelerate development from idea to validated prototype."

RouteKit represents a paradigm shift in AI-first development, transforming the traditional "weeks to months" prototyping timeline into a systematic "days to validation" framework. Built from 25+ years of product development experience and refined through dozens of AI implementations, RouteKit standardizes the three critical components that consistently bottleneck rapid prototyping: design systems, knowledge architecture, and development automation. The framework embodies UX287's core philosophy: **sophisticated AI capabilities delivered through efficient, repeatable processes**. Rather than reinventing infrastructure for each project, RouteKit provides battle-tested patterns that enable teams to focus on validation and differentiation instead of setup and configuration.

Startup

LISA App • Director of Product
"Connecting consumers with beauty and wellness service providers in new and novel ways."

The Lisa App platform's mission is to connect consumers of personal services with providers in the beauty and wellness industry. Launched in the greater Chicago-land area, the platform initially focused on services like hair, skin, nails, and massage. During the first two operational quarters (Q1/Q2 2016), it facilitated nearly one thousand appointments between consumers and service providers. I led the founding partners and engineering team through product discovery, usability testing on various prototypes, and the final release of our web, iOS, and Android apps.

Customer journey maps, Wireframes (Sketch), Prototypes (Invisionapp.com), User story maps (Storiesonboard.com and Jira), Functional application flows (Omnigraffle and yEd diagrams)
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ODBII Connection Key

Mechanic Advisor • Lead UX (agency)
"Real-time diagnostics from your vehicle on your iOS/Android device."

Founded in 2006, Mechanic Advisor had built a solid reviews business helping consumers find quality, local mechanics. By the fall of 2014, the company aimed to innovate by leveraging the open scanning port in vehicles manufactured after 1996 (ODBII). If you've ever had a mechanic "scan" your vehicle, they're connecting to the ODBII port. By developing the Mechanic Advisor Connection Key and the associated iOS app, significant knowledge could be put into the hands of consumers. The key itself, a hardware device that included ODBII scanning and Bluetooth capabilities, was designed and produced by other vendors.

Customer journey maps, Wireframes (Axure), Prototypes (Axure), User stories (index cards and Basecamp documentation), Functional application flows (Omnigraffle)
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DealerCenter

Cars.com • Lead UX Designer
"Helping dealers manage pre-owned inventory on their lot more efficiently."

The Cars.com Dealer Center was designed to help dealers manage their inventory more efficiently and to understand the value generated by their relationship with Cars.com. Used by both internal sales and operations representatives, as well as dealer users, the Dealer Center interface had numerous usability issues when I was tasked with redesigning the application in 2011. My focus was on transforming a largely ineffective web app into a powerful tool that provided meaningful data analytics and insights.

iRise, Photoshop, Omnigraffle
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